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The biggest mobile marketing wins and losses of 2015

Longchamp Autumn 2015 campaign Mobile marketing amassed an impressive list of wins in 2015, from $30 billion in ad spend to surpassing desktop in search queries and television in time spent, with the...

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Neuroscience shows mobile lag causes stress

Slow load times on mobile cause significant stress Using neuroscience technology, Ericsson found that delays in loading Web pages and videos caused mobile users’ heart rates to rise 38 percent. While...

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Fleeting micro engagements rise as mobile further crunches time

Google sees opportunity in reaching mobile users during micro moments Marketers continue to shrink their mobile engagements in an attempt to capture the attention of users who may be only glancing at...

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